Funding Growth. Building Wealth.
We help individuals, families and businesses make smarter financial decisions — through the right loan, the right investment, at the right time.
Our story
Built on trust since 2017
Founded in 2017 with the belief that financial freedom should be accessible to all, Rupee Catalyst has grown into a trusted advisor for 2,500+ customers across India. From first-time home buyers to high-growth MSMEs, our team has facilitated over ₹2,200 Cr in financing — always with a focus on transparency, speed and customer outcomes.
Today, with 100+ lending partnerships and a dedicated investment advisory team, we are uniquely positioned to be your single financial partner for both loans and wealth creation.
₹2,200+ Cr
Loans Disbursed
2,500+
Happy Customers
100+
Lending Partners
8+ Yrs
Industry Experience
Leadership Team
The leaders behind Rupee Catalyst
A founding team that has personally built every client relationship — clients deal with leadership, not a call centre.
Photo coming soon
Rahul Kapoor
Founder & CEO
Rahul leads Rupee Catalyst's vision of making smart financial solutions accessible to every Indian household and business. He brings deep relationships across banks, NBFCs and asset management companies, and personally oversees flagship lending cases.
- Architect of Rupee Catalyst's lender-agnostic advisory model
- Hands-on involvement in high-ticket home loan, LAP and business loan cases
- Champions transparent pricing and side-by-side lender comparisons
Photo coming soon
Ketan Kapoor
Executive Director
Ketan drives operations, client relationships and partner management at Rupee Catalyst. He is the single point of contact for clients seeking personalised guidance across Home Loans, LAP, Business Loans and Mutual Fund investments.
- Heads end-to-end customer journey from enquiry to disbursal
- Manages 50+ lender and 40+ AMC partner relationships
- Directly reachable for every flagship client mandate
Our Vision
To be India's most trusted financial advisory — where every loan and every investment decision is rooted in our client's life goals, not a lender's quarterly target.
Our Mission
To make financial decisions simple, transparent and fast for every Indian household and business — by combining unbiased advice, deep lender relationships and modern technology.
Core Values
What we stand for
Customer First
We start with your goal, then find the lender — never the other way around.
Transparency
Clear pricing, clear paperwork, clear timelines — at every stage.
Expertise
A decade of hands-on experience across retail lending, MSME finance and wealth advisory.
Empowerment
We educate before we recommend — so every client decides with confidence.
Company Journey
From a boutique advisory to ₹2,200+ Cr facilitated
2017
Rupee Catalyst founded
Started as a boutique loan advisory in Mumbai with a customer-first philosophy.
2019
Expanded to MSME lending
Built dedicated practice for working capital, LAP and unsecured business loans.
2021
Launched wealth advisory
Added mutual fund advisory — SIPs, ELSS, goal-based planning — to serve clients end-to-end.
2023
100+ partner network
Crossed 100 lending partners and 40+ AMC tie-ups, enabling unbiased comparisons.
Today
₹2,200+ Cr facilitated
Trusted by 2,500+ families and businesses across India for loans and investments.
B724, Jaswanti Allied Business Centre, Malad West, Mumbai – 400064